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SEO

Monday, April 18, 2011


                      WHAT IS SEO?

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Usually, the earlier a site is presented in the search results, or the higher it "ranks", the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.
As a marketing strategy for increasing a site's relevance, SEO considers how search algorithms work and for what people search. SEO efforts may involve a site's coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully spidering a site. Other, more noticeable efforts may include adding unique content to a site, ensuring that content is easily indexed by search engine robots, and making the site more appealing to users. Another class of techniques, known as "Black hat" SEO or spamdexing, use methods such as link farms and keyword stuffing that tend to harm search engine user experience. Search engines look for sites that employ these techniques and may remove their listings.
The acronym "SEO" can also refer to "search engine optimizers", a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term "search engine friendly" may be used to describe web site designs, menus, content management systems and shopping carts that are easy to optimize.




                How To Get Good Traffic? 


The most important think about bloggin is getting good traffic. In this competitive world, getting good traffic on your site is quite difficult job as there are a large number of quality websites are available in the market on the same topic. So if you want to increase traffic on your site, then you must have to adopt some solid marketing methods. Otherwise it will be very hard to cope up with the cut-throat competition of the market. and also we need to make sure that people who visit our site will return and comeback again for a visit. Now, we have a million dollar question that how to increase traffic flow ?
These are some tips about increasing ur traffic
  • The most important factor for traffic will be the content, if you have quality content, good and inspirational articles, Users will never take U turn from your website.
  • These days most of the traffic on websites come from search engines like Google, Yahoo, MSN etc. So you must use SEO tools to be ranked higher in these search engines for keywords relevant to your site. The right words in the right place can place your website to higher listings and get it seen more easily when people search.
  • Money makes money. So spend some money and start some good advertising campaigns like google’s adwords, yahoo ads, adbrite etc. These ads will give your website immediate exposure.
  • Increase the presence of your website on the World Wide Web, by getting backlinks. This will be also helpful in SEO of the website and increasing the page rank. Your link on other’s site will also fetch their traffic. Link-exchange will also be a good idea for widening the exposure of the website.
  • Submit your quality content and articles on social networking and news websites like stumbleupon.com, del.icio.us, digg.com, reddit.com, netscape.com etc. These days webmasters are using Orkut.com communities for advertising their websites.
  • Participate in forums like digitalpoint.com and make the link of your website your signature and post threads, replies etc.
  • Make the url and slogan of your website your signature in your emails.
  • Last but not the least, do some sort of ground marketing in the form of ads, posters, newspapers and tv ads etc. They will be also useful to attract new users.

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How to Analyse your website traffic

Sunday, April 17, 2011




Performance is one of the most important aspects of a website but it is often overlooked by both the designers and the developers. Every segment of code and every piece of the design should be created with performance in mind. For a good site performance you have toanalyse the site traffic. Without analyze, greeting traffic is like being blind folded in a crowd. You can hear voices, but you do not know from which direction they are coming and who they are. Without analysing your website traffic, it is really difficult to improve yourwebsite marketing.



So, question is, How To Track Your Web Site Traffic?? Ok, now lets see how to trackwebsite traffic.

Counters: Counters are mostly used web tool by newbies. They show like "You have 12542 visitors Today". These numbers can't be trusted because the page designers has the ability to fix the number.

Trackers: Tracking software can count the total number of visitors as well as can detect the path by which a visitor comes your Website. Tracking software tells you more than just the number of visitors, it can give visitors statistics according by referrer, date, time, page viewed, browser and countless other values.

Examples: Sitemeter, Extreme-DM, Histats

Using Internet Service Provider's Statistical Package: Do you know, every ISP keeps log files. This log files contains every single hit on your Website. So, by using these log files, you can get a good idea of from where your website visitors are coming, which pages they are visiting, how long they stay on your website, and which browsers they are using to browse.

Web Traffic Analysis Software: Web Traffic Analysis software first analyse your server log files and then create website traffic reports according your log files. The better qualityof the reports will depend on your software. Some log analysers are free to use and they are pre-installed on many hosting accounts, while others are costly.

Examples: Webalizer, WebTrends

Web traffic analysis provide valuable information about websites. You can make bettermarketing decisions by analysing Web traffic. Web traffic analysis allows you to determine what marketing strategies are successful, then to change them accordingly, to boost your web traffic and sales.